What is the McDonald's phenomenon?
Ritzer uses McDonald's as a metaphor for the over-rationalization of society. It consists of four main principles: predictability, calculability, efficiency, and control. These characteristics can be seen in McDonald's and other fast-food restaurants, but they continue to be seen in other industries as well.
Ritzer uses McDonald's as a metaphor for the over-rationalization of society. It consists of four main principles: predictability, calculability, efficiency, and control. These characteristics can be seen in McDonald's and other fast-food restaurants, but they continue to be seen in other industries as well.