Irem
New member
Why is it called Texas Roadhouse?
Before he opened the first location, Taylor got a P.O. box in Texas to help build trust in his concept by using the address on marketing collateral. For Taylor, naming the business Texas Roadhouse was key in cementing an image long before customers walked through the swinging doors.
Before he opened the first location, Taylor got a P.O. box in Texas to help build trust in his concept by using the address on marketing collateral. For Taylor, naming the business Texas Roadhouse was key in cementing an image long before customers walked through the swinging doors.